I have read the first book and seen the movie, but this post is not a review of either. Instead, I wanted to point out just how this hit boovie (Book + movie! Okay fine, never again.) has became a popular cultural concept and media trademark.
The story is no longer confined to the pages of a book or the big screen. In fact, it has inspired themed weddings, Barbie dolls, and even increased sales of archery equipment.
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| Katniss Barbie doll (Source) |
When perusing my NYTimes.com homepage, I noticed Hunger Games mentioned three times in front page headlines. The shout-outs were not just limited to the entertainment section, either. In addition to the expected "'Hunger Games' Wins Box Office Again" article, there was "Bridal Hunger Games: Losing Weight in Time for the Wedding" in the health section and "'Hunger Games' Parenting" in the opinion section.
Two thirds of the websites had at least one headline mentioning "Hunger Games." Not bad for a concept that was originally shrugged off as just another children's story.
So is this popularity excessive? Has The Hunger Games received more media attention than it deserves? As a public relations major, I think it's great that the story has gotten so much coverage. Reporters are turning the title into a mainstream phrase and creating witty analogies for it across a variety of topics. It seems these mentions are not directly the work of a publicist's efforts. Rather, the story has generated its own PR in a way. That is often a publicist's dream.
What do you think? Are you tired of hearing about The Hunger Games?
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